emerywei – AmzOpsBook | Your Amazon Seller Playbook

Promotions and Deals on Amazon: A 2025 Seller’s Guide

Promotions on Amazon are more than just discounts—they are visibility levers that can directly influence your sales velocity, organic rank, and brand perception. Used strategically, they can push your hero…

emerywei September 4, 2025

Basic

Decoding Amazon List Price: A Complete Guide for Sellers

Introduction Have you ever noticed your Amazon product displays various prices including strike-throughs and sales prices and “was price” labels and hidden price thresholds that you did not establish? The…

emerywei August 28, 2025

Ads 101

The Secret Behind Amazon Ad Placement: Who Ranks First and Why

Key Takeaway: Winning top ad placements on Amazon isn’t just about bidding higher. Ad Quality Score—a combination of CTR, keyword relevance, and sales performance—plays a huge role in determining who…

emerywei August 27, 2025